Velveeta | Vel2Go

Velveeta isn’t just a food, it’s a lifestyle. Turns out it’s never too late to enter the condiment game… or the butt modeling game for that matter (yes, I am the face behind the cheeks). Now it’s easier than ever to elevate any food item you wish.

Or as Stephen Colbert put it, “Nothing says Elevated like squirtable cheese you heat up with your ass cheek”

Now that’s La Dolce Velveeta.

Press: LBB, AdAge, New York Post, Fast Company, The Late Show with Stephen Colbert

Packaging Design:

Never have I ever touched so many different papers. A premium feel that matched the lifestyle of the brand was crucial when we were working with our partners to design the perfect To-Go pack. Fits perfectly in your pocket as it does your boot. Or your hat. Or wherever you want to now keep your cheese.