Instagram | Connection

Connection isn’t something that just happens, it’s something you make.

This campaign explores how Gen-z connects, showing that on Instagram — some big things start small.

Press: LBB, AdAge

SMALL FRIES Directed by Vincent Haycock

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SEND OFF Directed by Vincent Haycock

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Agency: Johannes Leonardo

Alec Milton AD

Brooke Chai CW

Austin Haas Sr. AD

Celia Mortlock ACD

Hunter Hampton GCD

Jeph Burton GCD

Directed by Vincent Haycock

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